Lights, Camera, Communicate: Live Series Helping Communicators Master Video
At Lucihub, we know video is one of the most powerful tools for connecting with audiences, but producing it can feel overwhelming, especially for lean teams. That is why we partnered with ICology founder Chuck Gose to launch Lights, Camera, Communicate, a live virtual series designed to help communication, marketing, and HR professionals create great video without the big budgets or long timelines of traditional production.
Hosted by Lucihub CEO Amer Tadayon and Chuck, each episode dives into a different aspect of modern video storytelling. Along the way, we welcome special guests who share their real-world experience, practical advice, and behind-the-scenes insights into how they are making video work for their organizations.
Since launching last year, we have released episodes packed with tips, examples, and ideas you can put into action right away.
Next Episode, June 23, 11-1145AM PT - Lights, Camera, Communicate: Secrets to Conducting a Great Interview
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Great interviews don't happen by accident—they're the result of preparation, technique, and knowing how to help people feel comfortable on camera. In this episode, Rocky Walls, CEO of 12 Stars Media, shares practical tips for conducting compelling video interviews, from coaching first-time speakers to asking questions that uncover authentic stories. Whether you're creating content for internal communications, marketing, or leadership messaging, you'll learn how to capture meaningful conversations that make your videos more engaging and effective.
Past Episodes:
Episode 1: Small Teams, Big Stories
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For our debut, we welcomed Melissa Beck, VP of Corporate Communications at Sumo Logic, to talk about how small but mighty communications teams can scale video production without adding headcount. We explored tools, workflows, and strategies for keeping content consistent, branded, and impactful even with tight budgets and timelines.
Episode 2: Video Planning Made Simple
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In our second episode, we tackled one of the biggest bottlenecks in video production: planning. Amer and Chuck broke down common pitfalls and showed how the Lucihub platform helps teams take control of the process from start to finish. Viewers walked away with a toolkit of creative ideas, time-saving workflows, and real examples from teams already doing it well.
Episode 3: The AI Director’s Cut
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This episode explores how AI is transforming video production, not to replace creativity but to amplify it. From scriptwriting and storyboarding to editing, translations, and distribution, AI is becoming the ultimate production assistant. Amer and Chuck will share real examples, the best tools to try first, and ways to save time while still keeping your human touch.
Episode 4: Lights, Camera, Communicate: Employee-Generated Content that Employees Pay Attention To
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Employee-generated content is not a trend. It is the fastest way to make communication relevant, trusted, and binge-worthy inside your company. In this live episode, we will show how to unlock EGC at scale, from simple peer videos to repeatable story formats that build culture and trust. Join Chuck Gose and Amer Tadayon, with guests Carolyn Clark (Simpplr) and Jamie Bell (Workshop), for a practical session on turning coworkers into credible creators and your channels into must-see destinations.
Episode 5: Nailing Your 2026 Video Strategy
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You already know you need more video. The real question is what that looks like in 2026 without burning out your team or your leaders. In this working session, we will build a simple, usable internal video strategy for the year ahead. Instead of chasing every shiny tool, you will define the problems video should solve, choose a small set of core formats, map those to the employee journey, and decide where each video lives and how you will judge success.
Episode 6: Live From Transform
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From the Transform exhibit hall a special live episode of Lights, Camera, Communicate. Surprise guests will join throughout the session as we explore how video helps deliver a more dynamic employee experience, from leadership connection to frontline enablement to change communication.
Episode 7: The Unscripted Take on Culture.
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Most organizations talk about culture, but few can prove their values hold up when things get hard. In this episode, Chuck Gose and Amer Tadayon talk with Ann Melinger about what authentic culture storytelling really looks like on camera, beyond polished CEO videos and staged messaging. Drawing on research and real-world experience, Ann shares why the most powerful stories come from unscripted moments and how communicators can create content that genuinely reflects mission, values, and trust.
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Whether you are working solo, part of a lean team, or leading a large department, Lights, Camera, Communicate will help you plan better, produce faster, and tell bigger stories without the traditional headaches of high-cost video production.
Join us live for the next episode or catch up anytime on-demand.