What is an Explainer Video and Why Should Your Company Use One?

In the ever-evolving landscape of digital marketing, explainer videos have emerged as a powerful tool for engaging audiences and conveying complex information. Whether you’re introducing a new product, explaining a service, or showcasing your company’s unique value, an explainer video can make your message clear, concise, and compelling. Let’s dive into what makes explainer videos so effective, the different types available, and how to promote them effectively.

What is an Explainer Video?

An explainer video is a short, engaging video designed to explain a concept, product, or service in a simple and compelling way. Typically ranging from 60 to 90 seconds, explainer videos use a combination of visuals, narration, and sometimes text to break down complex information into easily digestible content. They’re often used by businesses to quickly communicate the benefits and features of their offerings to potential customers.

Reasons to Create an Explainer Video

1. Clarify Your Message: Explainer videos are perfect for simplifying complicated ideas or processes. They help break down information in a way that’s easy to understand, which can lead to better customer comprehension and retention.

2. Boost Engagement: People are naturally drawn to videos. An engaging explainer video can capture attention and keep viewers interested longer than text-based content.

3. Increase Conversion Rates: A well-crafted explainer video can persuade potential customers to take action, whether it's signing up for a newsletter, making a purchase, or contacting your sales team.

4. Enhance Brand Visibility: Explainer videos can be shared across multiple platforms, increasing your brand’s reach and visibility. They’re great for social media, email marketing, and your website.

5. Improve SEO: Videos can enhance your search engine rankings. When optimized with relevant keywords and metadata, they can help drive more organic traffic to your site.

Types of Explainer Videos

1. Animated Explainer Videos: These use animations and motion graphics to illustrate concepts. They’re versatile and can be customized to fit your brand’s style and message.

2. Live-Action Explainer Videos: Featuring real people and environments, these videos provide a personal touch and are ideal for showcasing products or services in action.

3. Whiteboard Explainer Videos: These involve drawing illustrations on a whiteboard, which are then animated to explain a concept. They’re engaging and great for educational content.

4. Screencast Explainer Videos: These videos capture the screen of a computer or mobile device, making them perfect for demonstrating software or digital tools.

5. Kinetic Typography Videos: These focus on dynamic text animations to convey the message. They’re effective for emphasizing key points and adding visual interest.

Ways to Promote Your Explainer Videos

1. Share on Social Media: Post your explainer video on platforms like Facebook, LinkedIn, Instagram, and Twitter. Use engaging captions and hashtags to increase visibility and encourage sharing.

2. Embed on Your Website: Place the video prominently on your homepage or landing pages. It can boost user engagement and provide a quick overview of your offerings.

3. Include in Email Campaigns: Add the video to your email newsletters or promotional campaigns to capture attention and drive traffic to your site.

4. Leverage SEO: Optimize your video with relevant keywords, tags, and descriptions. Upload it to YouTube and other video-sharing platforms to reach a broader audience.

5. Use Paid Advertising: Consider using paid ads on social media or search engines to promote your video and reach targeted audiences.

Lucihub: Your Partner in Creating Engaging Video Content

At Lucihub, we specialize in crafting high-quality explainer videos that bring your ideas to life. But that’s not all—we also create a wide range of video content, including testimonials, social media content, event highlights, and commercials. Whether you need to boost exposure, engage your audience, or drive conversions, Lucihub is here to help you achieve your goals with professional video production.

Other types of videos we produce include:

• Product Demos: Showcase the features and benefits of your products.
• Company Culture Videos: Highlight your company’s values and work environment.
• Training Videos: Provide educational content for internal or external audiences.
• Webinars: Share expert insights and industry knowledge in an engaging format.

Ready to enhance your marketing strategy with powerful video content? Contact Lucihub today and let’s start creating videos that make an impact!