The Fresno Grizzlies are a Minor League Baseball team of the California League and the Single-A affiliate of the Colorado Rockies.
Challenge
Video Production tends to take a back seat
The Fresno Grizzlies face a significant challenge in their marketing efforts, as their lone staff member in the department often finds video content creation taking a backseat due to limited manpower. This situation hinders their ability to effectively leverage video marketing, a crucial tool for engaging fans and promoting the team, leading to missed opportunities in digital outreach and fan engagement.
Solution
Capturing the Action
Lucihub provided an innovative solution for the Fresno Grizzlies, effectively putting a production team in the pockets of not just Jonathan, their Director of Marketing and Communications, but the entire team. This enabled them to harness the power of Lucihub’s technology to capture engaging fan experiences and first-person perspectives on the field, greatly enhancing their video content and fan engagement strategies.
“To be able to show it off in front of a crowd of over 10,000 people on our beautiful video board and really recap the evening from start to finish was absolutely incredible. I know our fans were blown away by the finished product.”
