How Employee Generated Content Helps Companies Tell Better Stories
Authentic storytelling has become one of the most effective ways for companies to connect with their audiences. People respond to real voices and relatable moments far more than highly polished corporate messaging. Many organizations are now looking for ways to create video content that feels personal, genuine, and easy for employees to produce.
One of the simplest and most impactful methods is Employee Generated Content.
What Is Employee Generated Content?
Employee Generated Content, or EGC, is any content created by employees. This can include short videos filmed on a phone, team updates, behind the scenes clips, employee spotlights, or internal communication videos.
EGC works because it feels real. When employees share their experiences, audiences feel more connected to the people behind the brand. Human stories build trust in ways traditional marketing cannot.
A few helpful statistics:- Employee shared content receives up to eight times more engagement than brand posts.
- Employee posts reach more than five times the audience of official company channels.
- Ninety two percent of people trust employees more than corporate messaging.
These numbers explain why companies are putting more focus on encouraging employees to record simple, natural video content.
Why a Mobile First Approach Makes EGC Easier
Many organizations want a simple and fast video workflow that does not require special equipment or a large production team. A mobile first approach solves this challenge by allowing employees to use the device they already have in their hand.
A mobile first workflow helps companies:- Encourage broader participation
- Capture real moments as they happen
- Produce video without slowing down daily work
- Maintain a consistent look and feel with guided templates and AI tools
This approach makes it practical to scale video creation across departments and locations, even when teams have different levels of experience with video.
How Lucihub Supports Employee Generated Content
Organizations often need a better way to scale video creation, gather content from multiple teams, and maintain high quality across everything they produce. Lucihub was built to meet these needs.
Lucihub brings together:- AI tools that help employees plan and script videos
- Mobile friendly uploads for quick capturing
- Professional editors who ensure a polished final product
- Simple collaboration and approval workflows
- Fast turnaround times at predictable costs
This gives employees an easy way to participate in storytelling while giving companies confidence that the final result will look professional and stay on brand.
Lucihub helps organizations create authentic videos at scale without adding pressure to internal teams or requiring advanced production skills.
Why EGC Helps Every Part of an Organization
Employee Generated Content creates value across the entire company. It supports communication and connection at every level because everyone has a story that contributes to the larger picture.
This could be a quarterly update from a CEO that brings clarity and direction. It could also be a short video from a frontline employee showing a meaningful moment from their day. When leadership insights and everyday experiences come together, they create a clearer and more relatable understanding of the company’s culture and mission.
EGC strengthens:- Trust
- Transparency
- Culture
- Employer branding
- Team connection
- Customer understanding
By opening the door for people throughout the organization to share their experiences, companies build stronger internal relationships and deeper external trust.
Start Your Employee Generated Content Program
If your company wants to create more authentic video content and build stronger connections with employees and customers, Employee Generated Content is a powerful place to start.
Lucihub makes the process simple by combining mobile friendly creation, AI support, and professional editing in one platform. This allows organizations to produce meaningful, high quality videos without slowing down their teams.
To learn more, request a demo to explore how Employee Generated Content can support your communication strategy.
Ready to elevate your video content? Contact Lucihub today and see how our AI-driven solutions can revolutionize your video production process!
