Scaling video creation across teams while maintaining brand consistency.
At Sumo Logic, the demand for customer stories, event coverage, and internal video content was growing quickly. With limited resources and no scalable workflow in place, creating video consistently became difficult.
Using Lucihub, the team empowered employees across the organization to create professional video content faster using smartphones and a centralized workflow. Watch their original testimonial video HERE.
Challenge
Limited Resources. Increasing Demand for Content.
Before Lucihub, Sumo Logic relied on internal employees who knew how to edit videos or had access to editing tools. Video production was inconsistent, difficult to scale, and turnaround times were slow.
The team needed customer stories and video content to support marketing and sales efforts, but coordinating production and getting edits back quickly created major bottlenecks.
As more teams started creating content, maintaining brand consistency and managing approvals became another challenge.
Solution
Giving Teams the Ability to Create Video Faster
Lucihub gave Sumo Logic a faster and more scalable way to create professional video content using smartphones and a simple workflow.
After minimal onboarding, teams were able to quickly start creating videos for customer stories, partner events, training, and internal communications.
Built-in review and approval workflows helped the organization maintain brand consistency while enabling more employees to contribute content across departments.
Lucihub also helped centralize brand assets and improve collaboration across teams.
Results
More video across the organization
With Lucihub, Sumo Logic went from creating very little video content to producing approximately 10 to 15 videos per month across multiple teams.
The organization improved: Video quality Speed of production Brand consistency Cross-team collaboration Approval workflows
“Lucihub is really solving challenges that we didn’t even know we had. Things like review and approval, brand consistency, brand compliance, and having a central repository for our brand assets. “
“If I had to describe Lucihub in one word, I would say magical.”
