Sumo Logic, Inc. is a cloud-based machine data analytics company focusing on security, operations and BI use-cases. It provides log management and analytics services that use machine-generated big data.
Challenge
Team of One, Limited Resources
Faced with the challenge of being a solo team with limited resources, there’s a strong focus on discovering innovative and efficient methods to quickly produce content. This drive for creativity and speed is essential for effectively distributing material across various social media channels, ensuring a dynamic and engaging online presence despite the constraints.
Solution
Content is king and time is of the essence
Leveraging Lucihub, Melissa Beck, Senior Director of Global Communications at Sumo Logic, independently filmed content and enlisted her co-workers to capture the vibrant atmosphere of a trade show. This collaborative effort enabled them to swiftly post about the event while it was still happening, ensuring timely and engaging updates for their audience.
“I started working with Lucihub to create a video that really captured the sights and sounds of a recent tradeshow that we went to. They did a great job setting me up for success. “
Melissa Beck
Senior Director of Global Communications at Sumo Logic
