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Case Study
Sumo Logic
Sumo Logic, Inc. is a cloud-based machine data analytics company focusing on security, operations and BI use-cases. It provides log management and analytics services that use machine-generated big data.
![sumo-logic sumo-logic](https://lucihub.com/hs-fs/hubfs/Website%20Refresh%20-%20Jan%202024/Elements/sumo-logic.png?width=790&name=sumo-logic.png)
Challenge
Team of One, Limited Resources
Faced with the challenge of being a solo team with limited resources, there’s a strong focus on discovering innovative and efficient methods to quickly produce content. This drive for creativity and speed is essential for effectively distributing material across various social media channels, ensuring a dynamic and engaging online presence despite the constraints.
![sumo-logic-1 sumo-logic-1](https://lucihub.com/hubfs/Website%20Refresh%20-%20Jan%202024/Elements/sumo-logic-1.png)
![content-is-king content-is-king](https://lucihub.com/hs-fs/hubfs/Website%20Refresh%20-%20Jan%202024/Elements/content-is-king.png?width=641&height=732&name=content-is-king.png)
Solution
Content is king and time is of the essence
Leveraging Lucihub, Melissa Beck, Senior Director of Global Communications at Sumo Logic, independently filmed content and enlisted her co-workers to capture the vibrant atmosphere of a trade show. This collaborative effort enabled them to swiftly post about the event while it was still happening, ensuring timely and engaging updates for their audience.
![content-is-king content-is-king](https://lucihub.com/hs-fs/hubfs/Website%20Refresh%20-%20Jan%202024/Elements/content-is-king.png?width=641&height=732&name=content-is-king.png)
“I started working with Lucihub to create a video that really captured the sights and sounds of a recent tradeshow that we went to. They did a great job setting me up for success. “
![shape-12](https://lucihub.com/hubfs/Website%20Refresh%20-%20Jan%202024/Elements/shape-12.png)